Stefan Ried

Adobe is emerging to an enterprise application platform through the backdoor.

Just coming back from Adobe’s Max conference, I’d like to share a major impression. Adobe is actually maturing to a vendor of software development tools. Having the roots in creative tools like Photoshop and Illustrator, their main target group was and continues to be the creative people working on cool design. However, the product portfolio goes far beyond this. More and more developers of serious business applications like ERP apps and custom apps, share the same pain. Their original vendor thought that business apps have nothing to do with fun.

Originally published on Forrester’s blog for vendor strategy.

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Hi,

the SaaS market is emerging and the upcoming Platform as a Service (PaaS) market is a major opportunity for middleware vendors.

Regards

Stefan

Read more here on Forrester’s page:

Forrester’s SaaS Maturity Model

Software-as-a-service (SaaS) is the hottest trend in both CRM and the small and midsize business (SMB) market in general. While SaaS appears to be a threat to software vendors with traditional perpetual-license models, it is also an opportunity for competitive advantage. The question is how independent software vendors and service providers can capitalize on this opportunity. Forrester’s SaaS maturity model provides an assessment of the solutions and underpins our guidance on realistic strategy transformation for those software vendors and services providers considering a SaaS business model. Targeting the highest maturity level is not necessarily the best fit for every vendor.

SOA Governance Communities: Which One Should A Vendor Join?

Communities among developers or customers that share a particular interest or use the same products are well known in the software industry. Some software vendors actually initiate communities to create more marketing momentum, incubate new standards, or understand their customer requirements better. All kinds of communities have flooded the service-oriented architecture (SOA) space, and vendors are struggling to select which community to engage with.

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Middleware Vendor Positioning Benchmark, Q2 2008

Forrester used its vendor positioning review (VPR) methodology to evaluate the positioning of six top middleware vendors across 14 criteria to determine where they are currently positioning themselves on the continuum between information technology (IT) and business technology (BT). We found that all vendors fall into the solution vendor category, midway between IT and BT.

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Hardware Vendors might not be aware of the economic situation:

Tech Industry Strategy Inquiries Related To The IT Market Outlook For 2008

Published on Forrester.com

Forrester clients can ask Forrester analysts any question at any time. We track these questions by category and industry vertical. This is usually a good indicator of which industries are concerned with which technology trends or of any change in market setup. Forrester also recently published its IT market outlook, predicting IT spending for 2008. The downturn will hit the hardware industry harder than other IT categories. However, this industry branch does not show a particularly high number of inquiries around this topic, which would indicate vendors’ appropriate strategic reconsideration of corporate strategy and go-to-market approach.

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