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April 21 2017

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March 15 2017

It’s been January 2015, when I joined Unify as CTO and today is my last day. After being an globally acting analyst at Forrester Research for 7 years, I thought it was a good idea to jump on the vendor side[…]

March 12 2016

I saw today the blog by Michael Kroker pointing to the evolution of the digital experience at a typical desk. Source: Best Reviews (Animation) and Tim Weber (GIF) It’s quite impressive how physical assets like books, calendars, cameras, fax machines, …, are just[…]

April 29 2015

You might wonder what I did since I left Forrester and became Unify’s CTO. Unfortunately, I had not much time to blog and share ideas in the last couple of weeks, but i did play with the Klick hier games[…]

January 20 2015

Hello, with today’s press release, it’s public that I joined Unify’s product house as the CTO and head of technology strategy. And, before I get more questions on Twitter and LinkeIn than I can handle, I thought I’ll drop my first[…]

January 7 2015

I am not an Forrester analyst anymore. However, my legacy research is still available on Here’s the direct link…

November 27 2014

Dear Forrester Clients, Software Vendors, Forrester Colleagues, and Friends, personal careers are somehow similar to innovation in the tech industry: You take a challenge, bring in new ideas, achieve some goals and then improve continuously over years. Working in technology innovation for many[…]

November 24 2014

Cloud architectures and cloud business models are not one option. No – they are the default pattern for future enterprise computing. It does not matter if you really use the multi-tenancy capabilities, or if you really embrace an OPEX relation between[…]


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Principal Analyst & Practice Lead, Cloudflight

Crisp Research merged with into a new company named We continue to publish independent research on market trends and technologies. But we can also offer the end2end implementation of emerging technologies such as machine learning and IoT.


Principal Analyst & Practice Lead IoT, Crisp Research

Since April 2017

Back to an analyst role covering the IoT space and general cloud infrastructure, platforms and business models. Helping users driving their digitalization strategy.


CTO Unify

1/2015 – 3/2017

Head of Technology Strategy and CTO of Unify’s Product House. Helping Unify to drive and leverage the latest technology trends in cloud, Platform as a Service (PaaS), and the Internet of Things.
Since 2016 also member of the ATOS Scientific Community, the research and innovation think tank of the ATOS group.


Principal Analyst, Forrester Research

1/2008 – 12/2014

Responsible as Principal Analyst for the software platform research of Forrester’s Business Technology team. Main focus is cloud computing platforms, as well as traditional middleware and enterprise architecture. See my profile on the official Forrester page.

VP, Forrester Research

1/2014 – 12/2014

Vice President at Forrester Research, mainly writing for CIOs about internet of things, software platforms including cloud platforms and emerging business models such as cloud broker.



6/2005 – 1/2008

Responsible for Product Management and product strategy of the SOA Integration – Product Division, formerly Crossvision, now webMethods.


7/2004 – 1/2005

Responsible for the Product Management of SAP’s technology platform Netweaver. Working for Shai Agassi.


System Architecture, Deutsche Post ITSolutions

3/2002 – 6/2004

Managing the System Architecture Division of the company with projects across DHL and Deutsche Post. The system architecture team was a group of the 25 most skilled consultant which provided also governance, knowledge transfer and re-usability of logistics-IT solutions to the portfolio of the company.

Portfolio Management, Deutsche Post ITSolutions

11/2001 – 6/2004

Responsible as a Director “Bereichsleiter” of  of the portfolio management of all IT services and solutions. DP IT Solutions has been the application development spin-off of Deutsche Post World Net with more than 1200 employee and 225 million revenue. It is now part of DHL’s IT Services again.


CTO, Softlution AG

1/2001 – 6/2001

Responsible for the overall product delivery of the company including the product marketing team as well various development locations in Germany, UK and India. Responsible for the company positioning and strategy in cooperation with two other executives and the marketing team. Softlution has been an eCRM start-up in the years 1998 to 2001.

Freelancer, Market Strategy

7/2001 – 10/2001

Independent strategy consultant. Working for Deutsche Telekom and other tech firms in Germany.


Product Management, Intershop


Responsible for the global product management of INTERSHOP’s first high-end product line “INTERSHOP Enterprise”, dedicated to large customers and the BIG 5 system integrators. Creation of technology partnership between INTERSHOP and SAP.

Director Technology Marketing, Intershop


Globally responsible for analyzing and determining the impact of new technology on upcoming business models. Acting as the communication bridge between Engineering and Marketing. Public and individual presentations for analysts and key customers. Creation of Sales tools, online demonstrations facilities. Preparation of the market introduction of INTERSHOP enfinity with the first “early adopters”.

Consulting and Sales Engineering, Intershop


Responsible for building a pre sales engineering group at INTERSHOP Communication Europe. Focused on technical consulting before the major license sales, including configuration and customization issues. Special target at large enterprises and the use of INTERSHOP technology in conjunction with ERP systems. Customers like BOSCH, Hewlett Packard, Wer Liefert Was.


Software Development, Eurotax Holding AG


Lead Development of an early CRM Software for car dealers, installed at about 100 big car dealers including Daimler-Benz, BMW, Volkswagen and Porsche dealers. This was done with the Ried&Partner Consultancy, a company of the Eurotax Holding AG.

Theoretical and Computational Physics

Worked at the Max Planck Institut Mainz, Germany with super computers (Cray) and parallel computers on pattern forming and chaos phenomena in liquid crystals and received a promotion to Dr. rer. nat. by the University of Essen at the magna cum laude grade in October 1997.




PhD in physics from the Max Planck Institute of Polymer Science in Mainz, Germany, on the simulation of pattern-forming liquid crystals. Use of super computers like Cray T3E and Dec Alpha Servers. Numerous publications in global physical journals.

Study of physics at the universities of Stuttgart and Essen, Germany. Degree of Diploma with “sehr gut” in 1993.

Motorcycle (KTM Adventure), Skiing, Home Automation, Electronics.

Public Speaking

You are welcome to request a speech or keynote by me.

Bio and Speaker Information – English

Dr. Stefan Ried, Principal Analyst, IoT Practice Lead, Crisp Research

Dr. Stefan Ried – IoT Practice Lead & Principal Analyst at the independent analyst firm Crisp Research – is responsible for the research and consulting activities covering IoT and modern platform architectures. He joined Crisp Research in April 2017 from Unify where he has been global CTO. At the communication and collaboration technology vendor Unify, Stefan drove technology innovation in both the traditional Openscape Communications product family, and in the leading-edge collaboration cloud Circuit . He acquired previously at Forrester Research from 2008 to 2014 deep knowledge of the middleware software and cloud market. He spent more than 20 years in leading engineering and product management and product marketing roles at international software vendors such as SAP and Software AG. Stefan published and consulted end users and vendors on product and M&A strategies, portfolio development, the investment in emerging technology to improve business results, and their general business models. Stefan holds a Ph.D. of theoretical and computational physics by the Max Planck Institute in Germany.

Bio and Speaker Information – German

Dr. Stefan Ried, Principal Analyst, IoT Practice Lead, Crisp Research

Herr Dr. Ried ist IoT Practice Lead & Principal Analyst beim unabhängigen Analysten Haus Crisp Research. Er treibt Marktforschung und berät Anwender und Hersteller im Bereich IoT und Cloud Computing Technologies und Geschäftsmodellen. Herr Ried kam im April 2017 zu Crisp Research vom  Kommunikations- und Kollaborations-Software Hersteller Unify, wo er CTO war. Zuvor verantwortete Stefan Ried von 2008 bis 2014 beim Analystenhaus Forrester Research den globalen Bereich Plattformstrategien. Er hat fundierte Kenntnis des Cloud- und Integrations-Marktes aus 20 Jahren Erfahrung in leitenden Positionen in der Software Entwicklung, dem Produkt Management und dem Produkt Marketing bei internationalen Herstellern. Herr Ried publizierte und beriet Hersteller zu ihren Produkt- und M&A-Strategien sowie CIOs zum Wandel ihrer Rolle. Vor der Aufnahme seiner Tätigkeit als Analyst war er unter anderem CTO eines deutschen Software Start-Up, hatte als Senior VP das Produktmanagement für SAP‘s Netweaver Plattform geleitet und hat bis Ende 2007 die Middleware-Produkte der Software AG verantwortet. Herr Ried hat am Max Planck Institut in Mainz in Physik promoviert.

Feel free to download an official picture here:



I live in Germany in a small but very old town called Ladenburg , near Heidelberg.

How to find me
By Car:

Approach the Autobahn A5 to exit Ladenburg.
Take the first exit from this road to “Ladenburg-Ost”, “Ladenburg-Altstadt”.
Right after the yellow city sign of Ladenburg take the second right into the street called “Neue Anlage”.
The house has number 19.

By Train:

Main Station Mannheim, about 10 Minutes by Taxi.
Main Station Heidelberg, about 20 Minutes by Taxi.

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Dr. Stefan Ried
Neue Anlage 19
68526 Ladenburg, Germany

Tel:        +49 6203 4308851
Mobile: +49 176 4328 2951

mail @ stefan –     (remove blanks)