Stefan Ried

Hi,

the SaaS market is emerging and the upcoming Platform as a Service (PaaS) market is a major opportunity for middleware vendors.

Regards

Stefan

Read more here on Forrester’s page:

Forrester’s SaaS Maturity Model

Software-as-a-service (SaaS) is the hottest trend in both CRM and the small and midsize business (SMB) market in general. While SaaS appears to be a threat to software vendors with traditional perpetual-license models, it is also an opportunity for competitive advantage. The question is how independent software vendors and service providers can capitalize on this opportunity. Forrester’s SaaS maturity model provides an assessment of the solutions and underpins our guidance on realistic strategy transformation for those software vendors and services providers considering a SaaS business model. Targeting the highest maturity level is not necessarily the best fit for every vendor.

Vendor Strategy Options In A SaaS World

The traditional software industry used to gain major revenue contributions from license sales. After open source, offshore development, and an increasing interoperability of legacy applications challenged the business model based on new licenses, software-as-a-service appears as another threat to many vendors in the tech industry. This workshop will explore the SaaS trend and help Vendor Strategy professionals leverage the SaaS hype to create new business opportunities.

Positioning Your Firm In The IT Ecosystem

The IT industry is currently undergoing a structural transformation that will have a profound effect on how IT vendors and service providers conduct their business. New constituencies of buyers and suppliers are emerging — supported by new, truly global processes for the development and delivery of technology. Corporate clients are reacting to the greater interdependence of IT and business processes by demanding a closer alignment of their IT operations with corporate objectives and business needs. Consequently, corporate buying patterns are increasingly framed by the requirements and needs of line-of-business (LOB) management and the objectives and decisions of the executive management.

In this workshop we provide a view on how the underlying changes in corporate buying patterns are going to affect IT vendors and service providers, the way they need to position themselves, and how they need to re-align their sales and partnership strategies.