Stefan Ried

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Adobe is emerging to an enterprise application platform through the backdoor.

Just coming back from Adobe’s Max conference, I’d like to share a major impression. Adobe is actually maturing to a vendor of software development tools. Having the roots in creative tools like Photoshop and Illustrator, their main target group was and continues to be the creative people working on cool design. However, the product portfolio goes far beyond this. More and more developers of serious business applications like ERP apps and custom apps, share the same pain. Their original vendor thought that business apps have nothing to do with fun.

Originally published on Forrester’s blog for vendor strategy.

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