Selling the Cloud

A New Forrester Research Workshop

Dec 1st, Foster City, CA


I’d like to point you to a new workshop series that we start in three weeks in the Bay Area. Depending on demand and your feedback, we will run the same workshop in Cambridge (US), in London (UK) and in Frankfurt (Germany) in January and February 2010.

The workshop basically explains how to make money with cloud computing for ISVs and System Integrators. Starting from the new technology options for platform selections,  we investigate the current Platform as a Service provider. Best practices of business models in the cloud help ISVs to size their opportunities. We disclose the first time in public the full Forrester Cloud Taxonomy and a detailed market sizing for each cloud service and product category. This brings a lot of structure to the Cloud.

For Large scale IT users, the significant change of the whole IT ecosystem will be only one of many exciting topics in this workshop. How does the role of an CIO change? Understand the raising challenge of cloud-compliance!

Please see the full agenda here.

Caution: This workshop is an highly interactive event. If you simply wanna hang-out a day and listen to presentations Рyour are wrong here. We have developed a cloud readiness assessment which helps you to identify your person option moving a software application or business model in the cloud. Each participant works out an individual guideline with  your next steps in strategy, technology and go-to-market.

If you have any questions or special topic you’d like to see additionally in the agenda, please do not hestiate to call me oin Foster City 650-581-3844 or in Europe +49 69 959 29856 or email sried at

See you December 1st in Foster City.