as you know I am German and still live in Germany. So, after 10 months with Forrester and publishing 15 reports and teleconferences I thought it would be time to write a report specifically about the German market. It’s dedicated to all my friends at middleware and integration vendors who are in the most busy months of the year at all, the Q4!
The German Market Indicates Potential For International Middleware Vendors
Forrester provides annual forecasts for IT market spending, including the software market for Europe and North America. As Germany is an important market for middleware and integration software, we reviewed our predictions for 2008 in more detail and provide guidance for vendors planning their last and most important quarter of the year. This report explores a number of special challenges for global vendors in Germany and suggests that global vendors should make an ongoing commitment to their local organizations. Finally, detailed numbers will help vendor strategists benchmark their global performance against their local success in Germany.