The IT to BT shift.
Read the full article with George Colony in the Business Technology Magazine here:
George F. Colony: Auf dem Weg zu Business Technology (english)
George F. Colony is founder and CEO of the independent technology and market research company Forrester Research. At the end of 2006, he has published “My View: IT to BT” in which he announced the necessary change from Information Technology (IT) to Business Technology (BT). The Business Technology magazine had the opportunity to talk with George Colony about the progress of this change and the change in the self-understanding of IT and the new challenges for business and IT executives.